Adidas All-Star Weekend

To bring fans closer to the action, adidas and RIOT have partnered with YouTube to create a series of innovative video player functionalities - a first of its kind. 

Fans can watch Dwight Howard attack from every angle through multi-camera viewing options or make him jump to unbelievable heights via a video-based gaming experience. 

Viewers are also rewarded for sharing through a unique play bar that unlocks more video based upon view count.
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​​Cient: Adidas

​Role: Co-Design
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Credits: 180/Riot Amsterdam

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