Adidas Shoe Finder

Choosing the right running shoes could be a complicated mission, therefore we collaborated with Adidas to create this digital tool called Shoe Finder.

The Shoe Finder leads you through the process of selecting the right shoe, depending of your sex genre, running routine, pronation, arch type, why, how and where do you run.

One answer, one image.

One image to each response, that can change depending on the answer of the user, making this tool visually appealing and effective.
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​Role: Design, Interactive Art Direction, Motion Design styleguide
​Credits: 180|Riot Amsterdam