Heineken Legendary Posters

In support of global non-profit, Reporters Without Borders, we partnered with 40 legendary individuals from the worlds of sport, entertainment and art to create Heineken’s Legendary Posters. More than just pieces of paper, each poster travelled the world, met extraordinary people and lived through amazing experiences. From the one that voyaged to space to the one that was burnt on a volcano in Iceland, each poster came back with its own story to tell.

In all, 40 posters were created, some with films to reveal the poster’s journey to become a legendary one-a-of-a-kind artwork. The posters themselves were exhibited on the streets, in galleries and even at Amsterdam’s legendary modern art museum – the Stedelijk. We auctioned all the posters on a custom developed Tumblr site with eBay plugin, collecting every penny for Reporters Without Borders and helping them in their mission to protect the freedom of information worldwide.

Recognition
CANNES LIONS
Outdoor - Silver
Media, Promo, Direct (2) - Bronze

EUROBEST
Design - Bronze
Branded Content & Entertainment - Shortlist

ADCN
Art Directors Club of Netherlands - Shortlist

EPICA
Media Innovation | Alternative media - Bronze
Craft - Shortlist

CRISTAL
OOH-Integrated Led by OOH - Gold Cristal
Ambient- Non Conventional indoor - Bronze Emerald
Best use of Media – Drink’s category - Bronze Emerald

Role: Interactive Art Direction
Credits: W+K Amsterdam
Client: Heineken